Bellfit

Description

BellFit is an online fitness community designed for women of all generations—empowering members to build strength, confidence, and connection at every stage of life. To support this mission, BellFit partnered with Sidekick to shape a cohesive visual identity that speaks to both power and approachability. We developed a full visual branding system—logo, typography, and color palette—that feels modern yet timeless. Sidekick also led a custom photography shoot to authentically capture the energy of the BellFit community and brought it all together through a dynamic website with live-streaming capabilities. The result is a brand experience that’s strong, supportive, and built to grow alongside its members.